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Client
SC Johnson
Racine, Wisconsin
Project
SC Johnson Campus
Scope
Signage, Wayfinding & Environmental Graphics
Summary

Phase I of a campus re-branding program is visible in the extensive circulation system below Frank Lloyd Wright’s celebrated Johnson Wax Building and Research Tower. The underground passages are interpreted metaphorically as a series of streets and intersections. Design solutions vary in character, color, materials, and incorporate company stories, values and history to help guide people to their destinations throughout the campus. Above-ground identity signs highlight landmark buildings on campus and form the core of the wayfinding program to be rolled out in future phases.

 

RELATED CATEGORIES
Corporate