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Gund Investment Corporation
Cleveland, OH
Gund Arena
Identity, Signage, Interiors, Amenities & Uniforms

Sussman/Prejza developed an extensive image and environmental graphic design program for Cleveland’s Gund Arena, the 20,500-seat entertainment center and home of the NBA’s Cleveland Cavaliers. The project, part of the revitalization of downtown Cleveland’s cityscape, included the design of the graphic identity for the team (applications included uniforms, arena staff apparel, and a large exterior mural), exterior and interior signage for the arena, the design of the court floor, concourses, floor patterns, seating fabric, as well as design of the restaurant and sports bar, and interior colors and amenities for the arena.