1 of 11
Client
Los Angeles Olympic Organizing Committee
Los Angeles, CA
Project
1984 Los Angeles Olympics
Scope
Identity, Signage, Wayfinding & Pageantry
Summary

Sussman/Prejza and The Jerde Partnership were co-design directors in creating the ‘look’ of the 1984 Olympics in Los Angeles, a massive undertaking that encompassed forty-three art sites, twenty-eight game venues and three villages. The designers worked together to create a “kit-of-parts” visual alphabet that could be adapted with flair to the disparate venues. Hot graphic colors, iconic geometries, and ephemeral materials were fused together to transform the city of Los Angeles. As a matter of practicality, S/P’s design also included a wayfinding and identification system that directed spectators from the highways to their seats. This system included vehicular and pedestrian wayfinding signs, transportation signs, facility identification signs, and graphics.