Los Angeles, CA
Sussman/Prejza and The Jerde Partnership were co-design directors in creating the ‘look’ of the 1984 Olympics in Los Angeles, a massive undertaking that encompassed forty-three art sites, twenty-eight game venues and three villages. The designers worked together to create a “kit-of-parts” visual alphabet that could be adapted with ﬂair to the disparate venues. Hot graphic colors, iconic geometries, and ephemeral materials were fused together to transform the city of Los Angeles. As a matter of practicality, S/P’s design also included a wayﬁnding and identiﬁcation system that directed spectators from the highways to their seats. This system included vehicular and pedestrian wayﬁnding signs, transportation signs, facility identiﬁcation signs, and graphics.
Cultural, Entertainment & Sports